Conclusions sector. · From the table 6.15, it is

Conclusions

 

The conclusions drawn from testing of
hypothesis are as follows-

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• Research hypotheses one states,
There is positive association between Price and

·    
Customer satisfaction of the auto products of both the auto
companies’ i.e Maruti &

·    
Hyundai. The ANOVA statistics rejected the null hypothesis.
This means that there is

positive association between Price
and Customer satisfaction of the auto products of

both the auto companies’ i.e Maruti
& Hyundai.

·    
From the table 6.5, it is found that 266 respondents
preferred the model having price

between Rs.3,00,000 to 6,00,000 hence
from the above it is concluded that,

·    
consumers are very price sensitive and this particular class
is having income in the

·    
range belongs to middle class. Thus, in the perception of researcher,
penetration

·    
pricing strategy is more suitable for Indian automobile
sector.

·    
From the table 6.15, it is found that as far as overall
vehicle satisfaction is concerned,

·    
majority i.e 98.7 percent customers are satisfied with their
vehicles. This may be due

·    
to the few breakdowns, comfort & convenience, good after
sales service and strong

·    
service network developed by Maruti Suzuki and Hyundai
Motors. Also from the

·    
table 6.12, it is found that in opinion of 39.5 percent
Maruti & Hyundai respondents

·    
the prices of their vehicle are affordable whereas 40.5
percent respondents agreed that

·    
the price of their vehicle are competitive this clearly
indicates that as far as price of

·    
vehicle is concerned, majority of the Maruti and Hyundai
respondents are satisfied

·    
because of affordable and competitive price of their vehicle.
Hence we can conclude

·    
that there is positive association between price and customer
satisfaction of the auto

·    
products of both the auto companies i.e Maruti & Hyundai.

•     
Research hypotheses two states, There is significant
association between Fuel

·    
efficiency and Demand for the auto products of both the auto
companies’ i.e Maruti &

·    
Hyundai. The hypotheses was tested and rejected by using one
way ANOVA test.

·    
This means that there is significant association between Fuel
efficiency and Demand

·    
for the auto products of both the auto companies.

·    
From the table 6.6, it is observed that in opinion of 253
Maruti & Hyundai

·    
respondents, the mileage i.e fuel efficiency of their
vehicles ranged in between 18-21Km/litre means those 53.2 percent respondents
have owned their vehicles on the basis

·    
of fuel efficiency. This shows that the vehicle demand is
strongly depend on fuel

·    
efficiency.

·    
From the table 6.10, it is observed that maximum respondents
preferred Maruti

·    
Suzuki vehicles- especially 800, Alto, Wagon R, Swift because
of better fuel

·    
efficiency whereas most of the respondents preferred Hyundai
vehicles especially

·    
Eon, Santro, i10 because of the nice mileage.

·    
Also from the table 6.23 it is found that, in view of 96.6
percent respondents, demand

·    
of vehicle depends on fuel efficiency. It is found that,
consumers today are very much

·    
conscious about fuel efficiency and due to increasing prices
of petrol and diesel they

·    
are preferring fuel efficient vehicles as table 6.21 clearly
depicts that in view of 40.5

·    
percent respondents, fuel efficiency is crucial influencing
factor which increases the

·    
demand of car. Also during survey most of the Maruti &
Hyundai dealers agreed that

·    
the demand of vehicle depends on fuel efficiency. Hence from
the above it can be

·    
concluded that the fuel efficiency and demand for the
automobile are strongly

·    
correlated.

•     
Research hypotheses three states, The demand of vehicle
depend upon resale value.

·    
The hypotheses was tested and rejected by using Pearson Chi
square test. This means

·    
that the demand of vehicle is depend on resale value.

·    
In cross tabulation, table 6.30 clearly depicts that the
positive responses (i.e Yes) on

·    
both side i.e ‘good resale value of vehicle’ with ‘demand of
vehicle is depend on

·    
resale value’ are 118 whereas the negative responses of
customers (i.e No) on both

·    
side are 64. Also few customers’ opined that they preferred
their vehicle due to resale

·    
value. This clearly indicates that demand is based on resale
value hence it is

·    
concluded that demand of vehicle depends on resale value.

 

·  
Recommendations

·    
The present study suggests following recommendations to
improve the performance

·    
of automobile industry especially Maruti Suzuki India Limited
and Hyundai Motors

·    
India Limited along with their dealers in Marathwada region.

·    
In a survey it is observed that, the maximum car users are
businessman and

·    
servicemen. Maruti Suzuki and Hyundai Motor should focus to
fulfill the needs ofbusinessman & service people and try to provide them
the best and value added

·    
services. Marathwada is a region where there is large
customer base available in rural

·    
areas hence Maruti & Hyundai should try to tap the rural
customers by providing

·    
them some attractive financial incentives and offers & in
this regard the companies

·    
should take additional effort on organizing loan melas, road
shows to promote their

·    
vehicles.

·    
To boost the sales, it is also recommended that the companies
in association with

·    
banks and financial institutions should provide the vehicle
loans to middle class and

·    
rural customers with a very low interest rate.

·    
Today youths are very much conscious about enhancing their
lifestyle. The companies

·    
must not forget that the youths once convinced they can
easily convince their parents

·    
to buy a car, as buying a car is a family decision where all
the family members plays

·    
vital role. Hence the companies should promote and advertise
their vehicles at

·    
colleges, shopping malls etc & in this regard, Maruti
& Hyundai should give some

·    
additional discounts, incentives or special offers for
college students who intend to be

·    
car owners.

·    
In order to promote cars and to create the awareness among
youths, Maruti &

·    
Hyundai should organize various programmes, events and
competitions like poster

·    
competition, drawing competition, quiz competition etc for
college and school

·    
students in Marathwada region. For successful promotion of
all brands Maruti Suzuki

·    
and Hyundai motor should provide sponsorships to major
programmes of leading

·    
colleges & schools & in this regard the companies
through their Maruti & Hyundai

·    
dealers should organize various events and programmes in
coordination with colleges.

·    
In India, women’s are still lagging to be a car owner,
especially in Marathwada region

·    
where there is a great need to create awareness & to
provide platform for women who

·    
intend to be car owners. In a survey it is found that, there
are very few females who

·    
own car. In this regard the companies should provide various
financial incentives,

·    
schemes for women who aspire to be a car owner. It is also
observed that because of

·    
fear of driving, women are lagging in driving the vehicle,
for this the companies

·    
should start free driving classes for those women’s in
association with their dealers

·    
which will surely enhance the confidence of women.

·    
In current scenario, petrol and diesel prices are
continuously increasing due to which

·    
the customer is very much conscious towards fuel efficient
vehicles. In a survey it is

·    
observed that the maximum respondents are servicemen and businessmen
and theyprefer fuel efficient car. During survey the maximum respondents agreed
that the

·    
demand of vehicle is depend on Fuel efficiency hence to
increase the demand of their

·    
vehicles and to capture the major market share, Maruti &
Hyundai companies should

·    
launch more fuel efficient vehicles by using advanced
technology. Also to cope up

·    
with sudden scarcity of Petrol or Diesel, the companies
should focus on dual fuel

·    
vehicles like Solar, CNG & Electric which should be
affordable to the middle class

·    
people.

·    
Price is very crucial factor which plays vital role in buying
vehicle especially in

·    
Marathwada region where the maximum people belong to middle
class family. In a

·    
survey it is found that the annual income of maximum
respondents is in between 2-5

·    
lakhs p.a. During survey it is also found that in view of few
respondents, the price of

·    
their car is excessive hence it is recommended that the
companies should fix

·    
affordable price of their vehicles so that a middle class
person can easily afford it.

·    
In present scenario, Maruti & Hyundai is promoting their
vehicles by way of TV

·    
advertisement, news papers, magazines, internet and
hoardings. In a survey some

·    
respondents stated that friends and relatives are the vital
source of information for

·    
them. Also in opinion of some Maruti & Hyundai dealers in
Marathwada region, the

·    
maximum buyers are approaching to automobile showrooms due to
references from

·    
their friends, colleagues and relatives. Hence the automobile
companies especially

·    
Maruti & Hyundai through their dealers should satisfy
their existing customers & try

·    
to keep in touch with them. This will enhance the trust and
will create the strong bond

·    
in between company, dealer and customer. The companies should
always focus to

·    
delight their existing customers. It is phenomenon that the
customer when delighted

·    
engages in positive word of mouth publicity.

·    
Considering the potential customers in rural areas, the
companies should give

·    
advertisements in local news papers to create more and more
awareness & to promote

·    
their brand.

·    
After sales service is a very crucial feature according to
customer point of view. In a

·    
survey it is observed that some respondents are not satisfied
with after sales service.

·    
During survey few Maruti customers opined that they are
disappointed from dealers,

·    
as the dealer has not provided them proper after sales
service & during vehicle

·    
servicing, the mechanics at dealer workshop has not listened
to their problems and

·    
few of them talk rudely. Hence it is recommended that the
companies should focus on

·    
providing prompt and good after sales service to their
customers. Also the companiesshould instruct their dealers to give proper
behavioral training to their mechanics.

·    
Such training will improve the attitude of mechanics.

x

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